So you have finally found the house you want but you find out the seller has multiple offers. What can you do to make your offer stand out? One idea is to send a personal letter to the seller with your offer which can give you an emotional edge. Remember, you want to think from the seller’s point of view!
9 Steps to follow when writing a letter to the seller
1) Flatter First This is an emotional pitch. They need to like you. Tell the seller how great their taste in color is and how much you’d love to have their lifestyle. Keep it sincere.
2) Get To The Point You may have 10 great ideas that you’d like to tell the seller. They will only remember two. Pick 2 or 3 reasons why you will be the best buyer for this home, and make them distinctly recognizable. The more streamlined you make your message, the more memorable it will be.
3) Don’t Remodel The House Planning on adding a second story, remodeling the kitchen or changing the landscaping? Don’t mention it. This isn’t the time to tell the seller how you are going to change their house! The sellers may have awful taste, but homeowners are very protective of their homes.
4) Show Stability Present yourself as a stable buyer who will have no problem closing the purchase. Minimize your contingencies, highlight your stable employment and be flexible to moving when the sellers are comfortable.
5) Show Humility Be humble and ask for the sellers’ blessing on your offer. “We would be so honored to live in your home,” goes much further than “We are confident that you will accept our generous offer.” The ball is in their court, and your letter should acknowledge that.
6) Don’t Whine The emotion of your letter must be upbeat and high. It needs to make the seller feel good. Everyone wants to play with a winner.The seller doesn’t care how many other homes you’ve lost out on.
7) Close With Clarity Your excitement, motivation, and ability should be reiterated at the end of your letter in a quick recap.
8) Sign with Appreciation This is not a business correspondence. Thank the sellers for spending their valuable time reading yourletter. “Your consideration is greatly appreciated”, or “We are honored to have the opportunity”, will leave the seller understanding that you value their time and are grateful for it.
9) Spell Check. Grammar Check. There is an unbelievable amount of weight that some sellers will put on the preciseness of the letter. Right or wrong, the buyer’s personality will be judged from their attention to detail and level of care in the letter.